“What I Learned Sending 10,000 Cold Emails”
A “cold email” is an email sent to someone you don’t know and who has never heard of you.
This session will be of interest to you if you sell to businesses OR can target specific people you want to reach via email.
And to be clear…these emails went out 1 at a time…they were
personalized…Dear Bob, Dear Joan etc.
By attending this session you will learn…
-What worked and what didn’t
-What % of people opened my emails
-What % responded
-Which subject lines worked best
-What resources I used to quickly and easily find the email addresses of my
-How I was able to email 100 people in less than 1 hour every day
-The best time of day to email
Leveraging your Cross-Promotion with a Partnership
My favorite example of a cross promotion will always be the plastic surgeon who would give you a free oil change with every nose job. . .
Don’t Pay For Advertising, Pay For Results – Increase Your Profits Using Cross Promotions
Which is easier?
Spending your time, energy and money finding 100 customers
Spending your time, energy and money finding one person who has already found those same 100 customers and has their trust.
That one person could introduce you all the business you’ll ever need with one letter or email to their database.
You sell carpeting or painting services or home cleaning services or driveway sealing or any home service.
A great cross promo partner for you would be any other business who deals with homeowners…carpet cleaners for example.
Any carpet cleaner in business for more than a year will have HUNDREDS of potential customers for you who already know, like and trust HIM.
If you come up with an awesome deal that he can offer to his customers that makes him look good, you’ll get business from it.
In this session you’ll discover…
-Why cross-promotions are the best form of marketing you can do. (your ad reps will hate this)
-How to get “cross-promo ready” so potential partners would be foolish to say no to your proposal
-How to identify your underutilized business assets that would be valuable to a potential partner.
-How to choose the best partners
-The common mistakes to avoid
-Examples of successful cross-promotions
-How to follow up with that stack of business cards you collect while networking so they don’t roll their eyes when you send the obligatory “great to meet you, will you please buy something from me” email. 🙂
Attend this session to develop your own cross promotion plan.
Leo Quinn is a Marketing Consultant and founder of 518BirthdayClub.com where area businesses can list special offers that customers can get for their birthday.
He has over 25 years of small business marketing experience and from certain angles has a full head of hair.
In addition to the birthday club website he also supports area small businesses with his “Find A Twenty” project on Facebook.
His 3100+ fans are always on the lookout for notices that he’s hidden a $20 bill somewhere in the area, often near a local small business.