Content Marketing 101: How IT Pros can Rule the Kingdom of Online Content
Presented by Craig Hall, Marketing Wiz
The 101 of Content Marketing: the content needed for effective social media, blog, website strategy doesn’t just happen. Even enterprise-sized companies struggle with content curation. This session is led by Craig Hall, Interactive Marketing Expert and CEO of Marketing Wiz and is geared toward small to mid-sized IT service companies.
As the Executive Director of Marketing Wiz and principal at NHD Smart Communications, Craig Hall continues to advise companies on how best to capture market share through innovative and effective B2B marketing practices. His interest in mentoring the Tech Valley community of IT professionals and startup projects stems from seeing the gap between what local companies have in marketing resources available to them vs. their growing needs to tell their story to the world.
Craig’s latest endeavor towards this goal, Marketing Wiz, was founded out of his commitment to bring enterprise level communications to small and mid-size companies so that they can find greater success through effective content and digital marketing strategies. He believes that an ecosystem dedicated towards achieving this will help individuals just starting a business as well as those with established organizations.
Marketing Wiz is a digital marketing publication that provides subscription solutions as well as a full suite of custom designed content and digital marketing services. Marketing Wiz takes the guess work out of developing scalable and insightful thought leadership campaigns. Check out www.ITmarketingwiz.com to see what the buzz is about.
NHD Smart Communications is a boutique communications firm that provides a dynamic array of digital marketing services for mid-market and enterprise clients in higher education, transportation and logistics, environmental and green building, as well as healthcare and pharmaceutical brands. To learn more, visit nhdcomm.com